Cookie Policy

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. Cookies allow websites to recognize your device and store information about your preferences and browsing behavior. Cookies serve various purposes, including improving website functionality, personalizing your experience, analyzing usage patterns, and delivering targeted advertising.

2. Types of Cookies We Use

3. Third-Party Cookies

Our website may contain content from third-party services, including advertising networks, analytics providers, and social media platforms. These third parties may set their own cookies on your device to track your activity and deliver targeted content. ActiveAlpha is not responsible for the privacy practices of third-party cookie providers.

We encourage you to review the privacy policies and cookie policies of third-party services to understand how they use cookies and your information.

4. How We Use Cookie Information

We use information collected through cookies for the following purposes:

• •Enabling core website functionality and security features
• •Analyzing website usage and performance metrics
• •Personalizing your experience and remembering your preferences
• •Delivering targeted advertisements and marketing content
• •Conducting research and analytics on user behavior
• •Detecting and preventing fraud and unauthorized access
• •Improving website design, content, and functionality

5. Cookie Consent and Opt-Out

When you first visit our website, you will be presented with a cookie consent banner. You can choose to accept all cookies, reject non-essential cookies, or customize your cookie preferences. Essential cookies are necessary for website functionality and cannot be disabled.

Your cookie preferences are saved and will be respected when you visit our website in the future. If you clear your browser cookies, you may need to reset your preferences.

6. Managing Cookies Through Your Browser

Most web browsers allow you to control cookies through browser settings. You can typically view cookies, delete cookies individually or in bulk, block all cookies or specific types, and set preferences for third-party cookies.

For information on how to manage cookies in your specific browser, please visit the browser's help section or support page. Please note that disabling cookies may affect the functionality of our website and your user experience.

7. Cookie Retention

The retention period for cookies varies depending on the type of cookie. Session cookies are deleted when you close your browser, while persistent cookies may be retained for days, months, or years. Analytics cookies are typically retained for 24 months, and marketing cookies may be retained for extended periods.

You can delete cookies at any time through your browser settings or by clearing your browsing history.

8. Similar Tracking Technologies

In addition to cookies, our website may use other tracking technologies, including web beacons, local storage, device identifiers, and server logs. These technologies serve similar purposes to cookies and help us understand user behavior and improve our services.

9. Privacy and Data Protection

Information collected through cookies is subject to our Privacy Policy. We are committed to protecting your privacy and handling cookie data in accordance with applicable privacy laws and regulations. We do not sell cookie data to third parties.

For more information about how we collect, use, and protect your personal information, please refer to our Privacy Policy.

10. Contact Us

If you have questions about our use of cookies or wish to exercise your privacy rights, please contact us at: